Assi brings a deep understanding of AI and data, and an extensive knowledge of driving growth for consumer-focused businesses. Based in London, Assi is the Data Intelligence Director for Shop Direct, the UK’s second largest pureplay online retailer.
Before joining Shop Direct, Assi spent 7 years working for Mckisney and Company, bringing strategic thinking and creativity to help consumer-facing companies to accelerate growth.
Prior to Mckinsey, his career spanned across R&D, sales, and operations. With a deep passion for supporting entrepreneurship, Assi has been working with startups for over a decade, and has been advising Sight Diagnostics since its inception.
Assi holds an MBA from INSEAD and a BSc in industrial engineering from Tel-Aviv University.