Mr. Kyle Rolfing founded Bright Health Inc. in 2015 and serves as its President. Mr. Rolfing co-founded RedBrick Health Corporation and serves as its Strategic Advisor. He is Principal of Savvysherpa.
Mr. Rolfing served as Chief Executive Officer and President of RedBrick Health Corporation. He co-founded Definity Health Corporation, a Health Plan service of UnitedHealth Group Incorporated, and served as its Chief Executive Officer and President since June 13, 2005 and also served as Member of the Executive Leadership Team of UnitedHealth Group Incorporated. In that role, he was responsible for leading the consumer-driven business for UnitedHealth Group Incorporated. He led the creation of a new space in the world of health benefits, and established Definity as the pre-eminent brand in that space.
He also built a world-class sales organization from scratch, and under his leadership Definity went from $0 to $100 million in fee revenue (over $2.5 billion premium equivalent) in just over four years. Mr. Rolfing has also had a big influence on the development of the account-based products associated with CDH. He and his team worked closely with the United States Treasury in creating the first generation HRAs and HSAs.
Before Definity, he served as the Head of Business Development for the Minneapolis office of Hewitt Associates. He consulted primarily to Fortune 500 companies, focused on health benefits and organizational development. Mr. Rolfing started his career at Aetna, where he spent over seven years working in five markets, with responsibilities that included care management, network development, and ultimately, Vice President of National Accounts. He has been a Director of RedBrick Health Corporation since August 8, 2011. He serves as Director at Zipnosis, Inc.
He is a Certified Employee Benefit Specialist from the Wharton School of Business, University of Pennsylvania. Mr. Rolfing has an MBA from the Carlson School of Management at the University of Minnesota.